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Case Study: SensoryCo Scenting Machines and Aromas for DOF Robotics
By Michelle Roe • November 20, 2025The Flying Theater Immersive 4D Experience Project Overview: SensoryCo provided scenting machines and aromas to DOF Robotics to integrate the sense of smell into their project, The Flying Theater in Guadalajara, Mexico. DOF Robotics is known for its flagship offering, the Flying Theater, designed to simulate the exhilarating sensation of flight. This multi-sensory experience combines… -
What’s Next After Sound and Light? The Growing Role of Scent in Entertainment Design
By Michelle Roe • July 7, 2025Introduction: The Evolution of the Senses in Entertainment For decades, entertainment designers have used sound and light to immerse audiences in unforgettable environments. But as audiences crave richer, more visceral experiences, producers and designers are turning to the next frontier in sensory storytelling: **scent**. Whether in immersive theater, themed attractions, or branded pop-ups, the strategic… -
SensoryCo Unveils SMX2 Scenting System for Enhancing Immersive Experiences
By Michelle Roe • May 2, 2025SensoryCo proudly introduces the SMX2, an advanced scent delivery system designed to elevate immersive environments. Building on the success of the SMX1, the SMX2 offers enhanced performance, durability, and flexibility to meet the demanding needs of marketing, entertainment, production, and training applications. The SMX2 integrates cutting-edge scenting technology developed by SensoryCo, delivering a more powerful… -
Scent In Museums and Exhibits
By Michelle Roe • March 7, 2025Scent has a powerful impact on emotion and memory due to its direct connection to the brain’s limbic system, which governs emotions and recall. When used in storytelling—whether in cultural and heritage museum exhibits, themed environments, or films—scent can deepen engagement, evoke nostalgia, and create immersive, multisensory experiences. Scent in museums can add a layer… -
Multi-Sensory Immersive Training arrives at I/ITSEC
By Evy Hanson • February 27, 2025SensoryCo recently converged in Orlando for I/ITSEC 2024, the world’s largest modeling, simulation, and training event focused on providing training and simulation resources, devices, and education to military and industry leaders. SensoryCo is proud to provide products and services to experts in the training and simulation industry and suppliers that carry our state-of-the-art scent generators… -
Mystic Aquarium Incorporates “Smell” Into Immersive Attractions
By Michelle Roe • December 13, 2024Mystic Aquarium in Connecticut is known for creating immersive environments in its exhibits and multisensory encounters. These experiences take displays to another level by blending visuals, touch, sound, smell, and movement to enhance information absorption. These sensory effects are typically used to enrich the naturalistic settings of the aquarium’s exhibits, offering visitors a more immersive… -
Scent and Storytelling at Quake in Lisbon
By Michelle Roe • December 11, 2024Quake is a thematic experience that allows modern visitors to see and feel the Great Lisbon Earthquake. It is an invitation to explore the impact of the 1755 Earthquake on Lisbon, the Age of Enlightenment, and the science behind seismic events. The experience spans approximately 90 minutes across nine detailed scenes and takes visitors through… -
SensoryCo Travels to Jena, Germany for the Imersa FullDome Festival
By Michelle Roe • December 5, 2024Imersa is a worldwide network of professionals with a mission to advance the art and technology that creates immersive experiences for dome theaters and spherical venues. This past July, SensoryCo team members were privileged to attend Imersa Day during the FullDome Festival in Jena, Germany, to interact with pioneers in immersive media, spatial audio, atmospherics,… -
SensoryCo Provides Scent Machines at Jeep Wrangler Rubicon Off-Road Simulation
By Michelle Roe • September 19, 2024SensoryCo provided scent machines and curated scents to complement the Jeep Wrangler Rubicon Off-Road Simulation for Aspen X—Winter Games 2024. The project was managed by Lumen & Forge: Immersive Technology Integrators in collaboration with Inspira Marketing and the Astronaut’s Guild. This DOME experience brought the best design and production concepts together for a complete immersive multi-sensory…
