Immersive
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What’s Next After Sound and Light? The Growing Role of Scent in Entertainment Design
By Michelle Roe • July 7, 2025Introduction: The Evolution of the Senses in Entertainment For decades, entertainment designers have used sound and light to immerse audiences in unforgettable environments. But as audiences crave richer, more visceral experiences, producers and designers are turning to the next frontier in sensory storytelling: **scent**. Whether in immersive theater, themed attractions, or branded pop-ups, the strategic… -
Mystic Aquarium Incorporates “Smell” Into Immersive Attractions
By Michelle Roe • December 13, 2024Mystic Aquarium in Connecticut is known for creating immersive environments in its exhibits and multisensory encounters. These experiences take displays to another level by blending visuals, touch, sound, smell, and movement to enhance information absorption. These sensory effects are typically used to enrich the naturalistic settings of the aquarium’s exhibits, offering visitors a more immersive… -
SensoryCo Travels to Jena, Germany for the Imersa FullDome Festival
By Michelle Roe • December 5, 2024Imersa is a worldwide network of professionals with a mission to advance the art and technology that creates immersive experiences for dome theaters and spherical venues. This past July, SensoryCo team members were privileged to attend Imersa Day during the FullDome Festival in Jena, Germany, to interact with pioneers in immersive media, spatial audio, atmospherics,…
