Experiential Marketing

  • SensoryCo Unveils SMX2 Scenting System for Enhancing Immersive Experiences
    By Michelle Roe • May 2, 2025
    SensoryCo proudly introduces the SMX2, an advanced scent delivery system designed to elevate immersive environments. Building on the success of the SMX1, the SMX2 offers enhanced performance, durability, and flexibility to meet the demanding needs of marketing, entertainment, production, and training applications. The SMX2 integrates cutting-edge scenting technology developed by SensoryCo, delivering a more powerful…
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  • SensoryCo Provides Scent Machines at Jeep Wrangler Rubicon Off-Road Simulation
    By Michelle Roe • September 19, 2024
    SensoryCo provided scent machines and curated scents to complement the Jeep Wrangler Rubicon Off-Road Simulation for Aspen X—Winter Games 2024. The project was managed by Lumen & Forge: Immersive Technology Integrators in collaboration with Inspira Marketing and the Astronaut’s Guild. This DOME experience brought the best design and production concepts together for a complete immersive multi-sensory…
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  • Can Vacation Scent be Caught in a Bottle?
    By Evy Hanson • May 8, 2023
    I’ve sniffed countless “summery vibe” scents and spritzed many fragrant “sunny” perfumes. One of my favorite memories is inspired by summer’s smells. Capitola 1986. The Car’s “Magic” playing on the Boombox while us “Summer, Summer, Summer” gals took to the beach to work on our tans. With “Sun-In” in our hair, our neon bikinis on…
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  • Storytelling With Sensory Special Effects
    By Michelle Roe • December 20, 2022
    “Misleading.” “Thrown Together.” “Would not do this again, nor would I recommend.” “Total Waste of Money.”  Certainly not the kind of reviews event planners and exhibit curators want to receive. Attractions and events billed as immersive can be tricky because sensory experiences are subjective to individual guest expectations and perspectives. Creating an immersive experience requires…
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  • It’s beginning to smell a lot like Christmas!
    By Michelle Roe • December 20, 2022
    Does the smell of peppermint and chocolate remind you of the holidays? Is there more pep in your step when a boutique provides a hint of a candle’s pine scent combined with the sound of “Jingle Bells”?  Does the taste of crème Brulee with the aroma of vanilla caramel put you in an elfish mood?…
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  • SensoryCo Drops SmX-M Scenting System with New Technology For Experiential Spaces
    By Michelle Roe • September 9, 2021
    SensoryCo has released the SmX-M Scenting System to enhance its existing product line with an innovative solution that addresses the specific need for close-proximity scent interactions for training simulators, themed attractions, kiosks, exhibits, VR/AR and small experiential spaces. Introducing authentic smells into live immersive scenarios can breathe a sense of authenticity and life into staged…
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  • Sensory retailtainment – The Future of Brick & Mortar Merchandising?
    By Michelle Roe • September 22, 2020
    Prior to Covid-19, the retail industry was experiencing a downward spiral with changing marketplace trends, brick and mortar closures, and rising on-line commerce. The retail industry has always been adept at evolving to meet customer trends. Prior to the pandemic, many businesses were already reacting to shifts in consumer habits by creating in-store experiences with…
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  • Making Scents of the Brain: Smells and Memory
    By Bryan Roe • December 20, 2016
    Does the smell of hot chocolate remind you of cozy afternoons with your grandma? Or a certain perfume takes you back to snuggling with your mom? Research shows that scents can immediately evoke strong memories and connotations, and we all have anecdotal evidence too. Just a whiff of a smell can affect mood and instantly…
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  • Taking Autumn Scent Effects to the Next Level: Enough with the Pumpkin Spice!
    By Bryan Roe • October 21, 2016
    How do you know it’s autumn? Is it the falling leaves? The change in the weather? Or the ubiquitous pumpkin spice scent and flavoring everywhere you look (or smell)? How do flavorings and scents evoke a connection to emotions and even a general concept such as a holiday or season? SensoryCo provides autumn scent effects…
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  • Immersive Experiences: How Are Scent Effects Being Used?
    By Bryan Roe • August 26, 2016
    From enticing cinnamon-apple, bacon, and chocolate to calming lavender, eucalyptus and ocean breeze to the harder-to-define baby, Christmas Day and rainforest, smells conjure a variety of feelings and memories. With customers expecting evermore exciting and entertaining experiences, SensoryCo provides realistic scent effects to heighten the experiential quality of theme park, museum, theater and marketing endeavors….
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