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Scenting Effects
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Understanding Scent Profiles
By Michelle Roe • July 26, 2022The power of scent is one of our most significant senses. Our olfactory systems can literally sniff out memories, impact our taste, and create real ambient scenarios. SensoryCo takes great care in formulating our scent cartridges so that the nose of every aroma smells as authentic as possible. The definition of basic smells varies with… -
SensoryCo CEO Bryan Roe in Perfume & Flavorist Magazine
By Michelle Roe • October 18, 2021President Bryan Roe has been featured in Perfume & Flavorist Magazine for his take on the use of “scent systems” across different industries and the processes SensoryCo goes through to produce its products. The future smells good for immersive technology that allows people to experience “real” sensory reactions in interactive settings. Read Article -
SensoryCo Drops SmX-M Scenting System with New Technology For Experiential Spaces
By Michelle Roe • September 9, 2021SensoryCo has released the SmX-M Scenting System to enhance its existing product line with an innovative solution that addresses the specific need for close-proximity scent interactions for training simulators, themed attractions, kiosks, exhibits, VR/AR and small experiential spaces. Introducing authentic smells into live immersive scenarios can breathe a sense of authenticity and life into staged… -
SensoryCo Scenting System Enhances 4D Experience at the Aquarium of the Pacific in Long Beach, California
By Michelle Roe • October 24, 2019This past summer, the Aquarium of the Pacific debuted its new wing, Pacific Visions. The expansion of the existing aquarium facility was realized with a 29,000- square-foot, two-story, building that blends state of the art technology with sustainable design features. The venue is a wondrous place for guests to explore nature’s gifts through live animal… -
SensoryCo helps create the ultimate “NFL Experience” in Times Square!
By Bryan Roe • December 4, 2017SensoryCo recently collaborated with Cirque du Soleil to help enhance the sensory environment in the new “NFL Experience” in Times Square. The venue pays homage to NFL accomplishments over the years and highlights star players and moments. The president of the project, Danny Boockvar, describes it as “Disney meets the Hall of Fame meets Dave… -
- 4D Theaters
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- Clients
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- Experiential Marketing
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- Live Events
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- Museums
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- Scenting Effects
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- Themed Environments
Making Scents of the Brain: Smells and Memory
By Bryan Roe • December 20, 2016Does the smell of hot chocolate remind you of cozy afternoons with your grandma? Or a certain perfume takes you back to snuggling with your mom? Research shows that scents can immediately evoke strong memories and connotations, and we all have anecdotal evidence too. Just a whiff of a smell can affect mood and instantly… -
- 4D Theaters
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- Clients
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- Live Events
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- Scent Concepts
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- Scenting Effects
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- Smoke and Fog Effects
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- Weather Effects
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- Wet Effects
Engaging Your Audience: Multisensory Effects at Live Events
By Bryan Roe • November 29, 2016In an era of constant information and a plethora of distractions, how do you immediately grab and keep your audience’s attention? Command your audience by stimulating their senses beyond sights and sounds. Take your meetings, parties, concerts and other occasions to the next level with multisensory effects at live events. SensoryCo is an industry leader,… -
- 4D Theaters
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- Clients
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- Experiential Marketing
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- Live Events
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- Museums
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- Scent Concepts
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- Scenting Effects
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- Themed Environments
Taking Autumn Scent Effects to the Next Level: Enough with the Pumpkin Spice!
By Bryan Roe • October 21, 2016How do you know it’s autumn? Is it the falling leaves? The change in the weather? Or the ubiquitous pumpkin spice scent and flavoring everywhere you look (or smell)? How do flavorings and scents evoke a connection to emotions and even a general concept such as a holiday or season? SensoryCo provides autumn scent effects… -
- 4D Theaters
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- Clients
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- Experiential Marketing
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- Live Events
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- Museums
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- Scent Concepts
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- Scenting Effects
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- Smoke and Fog Effects
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- Themed Environments
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- Weather Effects
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- Wet Effects
Immersive Experiences: How Are Scent Effects Being Used?
By Bryan Roe • August 26, 2016From enticing cinnamon-apple, bacon, and chocolate to calming lavender, eucalyptus and ocean breeze to the harder-to-define baby, Christmas Day and rainforest, smells conjure a variety of feelings and memories. With customers expecting evermore exciting and entertaining experiences, SensoryCo provides realistic scent effects to heighten the experiential quality of theme park, museum, theater and marketing endeavors…. -
- 4D Theaters
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- Clients
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- Experiential Marketing
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- Industry News
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- Live Events
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- Museums
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- Scent Concepts
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- Scenting Effects
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- Themed Environments
SensoryCo4D Releases Innovative SmX Series Scenting System for More Immersive Multisensory Experiences
By Bryan Roe • June 16, 2016SensoryCo, a leading innovator of atmospheric special effects, announces the SmX Series scenting system for next-level sensory integration in experiential marketing and additional 4D endeavors. The SmX Series is ideal for a range of environments providing targeted delivery of an extensive library of realistic aromas and distinctive scents. SensoryCo will be exhibiting this system at…










