Live Events

  • Pop-up “Misting Tents” Feature SensoryCo Scent Systems During Coachella Fest
    By Michelle Roe • May 10, 2023
    SensoryCo scent systems coupled with pop-up outdoor misting tents (from SensoryCo sister company Koolfog) made quite an impression during Coachella Fest 2023 as “stations” to showcase an immersive beauty experience created for vegan haircare brand Love Beauty and Planet. Creative agency MKG designed three incredibly beautiful installations in partnership with Edelman, floral by Figs &…
    Read More

  • Use of Scenting Systems on the Rise in Live Music Concerts
    By Evy Hanson • April 3, 2023
    There has been a significant increase in interest of applying scenting systems in live gigs, music concerts, and epic festivals. These state-of-the-art productions have grown into large-scale artistic events that blend physical, digital, and multi-sensory technology to please crowds and boost revenue. Coachella Music & Arts Festival. StageCoach. Bonnaroo. CMA Fest. Imagine Music Fest. Beyond…
    Read More

  • SensoryCo helps create the ultimate “NFL Experience” in Times Square!
    By Bryan Roe • December 4, 2017
    SensoryCo recently collaborated with Cirque du Soleil to help enhance the sensory environment in the new “NFL Experience” in Times Square. The venue pays homage to NFL accomplishments over the years and highlights star players and moments. The president of the project, Danny Boockvar, describes it as “Disney meets the Hall of Fame meets Dave…
    Read More

  • Making Scents of the Brain: Smells and Memory
    By Bryan Roe • December 20, 2016
    Does the smell of hot chocolate remind you of cozy afternoons with your grandma? Or a certain perfume takes you back to snuggling with your mom? Research shows that scents can immediately evoke strong memories and connotations, and we all have anecdotal evidence too. Just a whiff of a smell can affect mood and instantly…
    Read More

  • Engaging Your Audience: Multisensory Effects at Live Events
    By Bryan Roe • November 29, 2016
    In an era of constant information and a plethora of distractions, how do you immediately grab and keep your audience’s attention? Command your audience by stimulating their senses beyond sights and sounds. Take your meetings, parties, concerts and other occasions to the next level with multisensory effects at live events. SensoryCo is an industry leader,…
    Read More

  • Taking Autumn Scent Effects to the Next Level: Enough with the Pumpkin Spice!
    By Bryan Roe • October 21, 2016
    How do you know it’s autumn? Is it the falling leaves? The change in the weather? Or the ubiquitous pumpkin spice scent and flavoring everywhere you look (or smell)? How do flavorings and scents evoke a connection to emotions and even a general concept such as a holiday or season? SensoryCo provides autumn scent effects…
    Read More

  • Immersive Experiences: How Are Scent Effects Being Used?
    By Bryan Roe • August 26, 2016
    From enticing cinnamon-apple, bacon, and chocolate to calming lavender, eucalyptus and ocean breeze to the harder-to-define baby, Christmas Day and rainforest, smells conjure a variety of feelings and memories. With customers expecting evermore exciting and entertaining experiences, SensoryCo provides realistic scent effects to heighten the experiential quality of theme park, museum, theater and marketing endeavors….
    Read More

  • SensoryCo4D Releases Innovative SmX Series Scenting System for More Immersive Multisensory Experiences
    By Bryan Roe • June 16, 2016
    SensoryCo, a leading innovator of atmospheric special effects, announces the SmX Series scenting system for next-level sensory integration in experiential marketing and additional 4D endeavors. The SmX Series is ideal for a range of environments providing targeted delivery of an extensive library of realistic aromas and distinctive scents. SensoryCo will be exhibiting this system at…
    Read More

  • Multisensory Effects in Experiential Theme Attractions
    By Bryan Roe • November 3, 2015
    Themed attractions, museums and other experiential environments continue to compete to remain on the cutting edge with the newest forms of entertainment. But more than just capitalizing on visual and auditory thrills, a new focus area is integrating sensory effects to take things to the next level. SensoryCo has worked with entertainment venues around the…
    Read More