Industry News

  • Scent Sensory Effects at The Met: A Reawakening
    By Michelle Roe • May 16, 2024
    May’s legendary “Met Ball” is arguably one of the most influential fashion events of the season. A sensory feast of sights, sounds, and as of this year, scents, to ignite fashion’s most extraordinary immersive experiences. The Met Gala, formally called the Costume Institute Benefit, is an annual fundraising gala held for the benefit of the…
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  • Sensory retailtainment – The Future of Brick & Mortar Merchandising?
    By Michelle Roe • September 22, 2020
    Prior to Covid-19, the retail industry was experiencing a downward spiral with changing marketplace trends, brick and mortar closures, and rising on-line commerce. The retail industry has always been adept at evolving to meet customer trends. Prior to the pandemic, many businesses were already reacting to shifts in consumer habits by creating in-store experiences with…
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  • Can Olfactory Training Improve Your Sense of Smell?
    By Bryan Roe • November 10, 2016
    The idea that you can improve your sense of smell might seem strange. Even the idea that different people have different strengths of sense of smell is probably something you’ve never considered. But studies have shown that olfactory training is possible to improve your sense of smell.
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  • SensoryCo Helps First Responders and Military Prepare with Military Olfactory Desensitization
    By Bryan Roe • July 7, 2016
    First responders and military personnel are often in dangerous situations where they are assaulted by an ambush of sights, sounds and smells making it extremely difficult to respond in a rational manner. Research shows that repeated training exposure to these types of sensory overload can familiarize and desensitize our brains to these assaults, helping to…
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  • SensoryCo4D Releases Innovative SmX Series Scenting System for More Immersive Multisensory Experiences
    By Bryan Roe • June 16, 2016
    SensoryCo, a leading innovator of atmospheric special effects, announces the SmX Series scenting system for next-level sensory integration in experiential marketing and additional 4D endeavors. The SmX Series is ideal for a range of environments providing targeted delivery of an extensive library of realistic aromas and distinctive scents. SensoryCo will be exhibiting this system at…
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  • Multisensory Effects in Experiential Theme Attractions
    By Bryan Roe • November 3, 2015
    Themed attractions, museums and other experiential environments continue to compete to remain on the cutting edge with the newest forms of entertainment. But more than just capitalizing on visual and auditory thrills, a new focus area is integrating sensory effects to take things to the next level. SensoryCo has worked with entertainment venues around the…
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  • Stink Bombs … Literally.
    By Bryan Roe • October 5, 2015
    We understand the power of a rancid odor. At SensoryCo, our team works with different scents to simulate real-life aromas, recreating the essence of the note that either appeals to the nose as a fragrance or alienates the sense of smell. Horrendous smells can actually “attack” the olfactory system causing nausea, gagging, shortness of breathe…
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  • Malodors Are Not Just For Training
    By Bryan Roe • March 20, 2015
    A recent interest in malodors is not exclusive to playing a part in military immersive training simulations. In the past, scent effects have both been used to prepare future soldiers for the disorientation certain smells can create. As well, they are used to teach students how to recognize the scents of danger before it’s too…
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  • The Smell of the Holidays Pulls at Our Heartstrings via the Olfactory
    By Bryan Roe • December 25, 2014
    “The holidays can be hurried, harried and emotional, but hey – don’t they smell great?” asks NPR’s Simon Scott. And he’s right, isn’t he? No matter how much you might dread the badgering, almost inappropriate, questions from Aunt or Uncle What-Their-Face, the smell of mom’s pie or the fir tree in the corner brings back…
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  • Eliminating Bad Odors Using Carbon in Your Pants (a Perfect Christmas Surprise!)
    By Bryan Roe • December 15, 2014
    You might want to check into Shreddies briefs if you are still looking for that special Holiday gift. Shreddies “flatulence filtering underwear” integrates an activated carbon back panel into functional, yet stylish, undergarments that according to the inventor will absorb all the bad odors produced by flatulence. Eliminating unwanted odors using carbon filtration is very…
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